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Rankster TikTok Management

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Breakdown

Strategy: Create effective TikTok strategies to boost Amazon sales and ranking through paid TikTok traffic.

Case studies to back up the strategies.

Step 1: Research (1 week)

Research TikTok for competitors, hashtags, similar niche videos
Prepare the scripts
Create the dashboard

Step 2: Content Creation (3 weeks)

Create content and ship units to the models.
Create 5 core videos and split these up into more variations for testing.

Step 3: Run Ad Campaign

Post all the videos to TikTok and boost them with TikTok Ads.
10 days @ $50 per day.

This report is sent once the campaign is over.

The Content explained:

An Amazon buyer is unique and to mix it with TikTok traffic is tough....

The standard TikTok campaigns are focussed on DTC (Shopify, Wordpress, etc). However, we noticed most of the TikTok users don't like ads and will find the product on Amazon on their own accord.

In our research, as much as 80% of TikTok traffic will not click the ad but rather find the product on Amazon.

So to get around that, we use a mixture of approaches to send a wide array of ranking signals to Amazon:

DTC strategies

Unboxing
Product Review
Product Use
Etc

Amazon Strategies

Increase Branded Search
Increase Storefront Followers
Pain Points..... why they need to buy now on Amazon.

256BIT – Encryption

SECURE ORDER

Questions

Do we need a TikTok profile or business account?

No at all... if you already have a TikTok profile and Business account we can use that (once you grant us access). HOWEVER... we prefer to use our Ad account and profiles as that is generally faster.

What happens once the ads are finished?

The team will send you a report detailing all the TikTok and Amazon metrics.

What's the difference between a CREATOR and INFLUENCER?

Any person that posts their videos to their following.... is an influencer. Creators purely create content for the brand, but do not or will not post to social media.