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Rankster TikTok Shop Launch

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Breakdown

Strategy: Create an account and launch on the new TikTok Marketplace.

Case studies *these are based on TikTok Ads pointing to Amazon listings. TikTok Shop will not include links to Amazon. However, if the buyer does not want top buy on TikTok, they will find it on Amazon (meaning the Branded Search increases as a result....win-win situation).

Summary:

TikTok has launched TikTik Shop.... it's own marketplace.
Shipping: Every seller will need to either have stock in the UK or be able to send it there within 3 days. TikTok will pick up the orders and deliver them to the buyer.
Commission: TikTok charges 5% commission per sale (Amazon charges 15%)
Ads: We can run ads to all the products on TikTok Shop and they can be purchased during Live's
Influencers: Hundreds of influencers will become brand affiliates. They will be contacted through the TikTok Shop portal and if they accept, they will feature the product on their profile and get paid a percentage per sale (we can set the commission rate and TikTok handles all the payments).

Step 1: Create the TikTok Shop Account (1 week)

Research TikTok for competitors, hashtags, similar niche videos
Prepare the listings and product shipping templates

Step 2: Influencer Research and communication (2 weeks)

Research influencers
Set the commission rate for influencers and send units

Step 3: Content Creation (2 weeks)

Create content to be used on TikTok Shop through Ads
Create 5 core videos to be used in TikTok Shop
Wait for influencer content

Step 4: Run Ad campaigns

Create 5 core videos to be used in TikTok Shop and boost all the content with TikTok Ads.
Post all the videos to TikTok and boost them with TikTok Ads.
10 days @ $50 per day.

This report is sent once the campaign is over (will be edited for TikTok Shop).

Expires in:

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TikTok Shop explained:

TikTok recently released their new marketplace, TikTok Shop. It is TikTok's version of Amazon Seller Central.

It is only for any UK seller, ie. Any seller that can get the required stock in the UK within 3 days.

Why it is such a big opportunity:

Only 5% Commission fees
All influencers are automatic affiliates.... they get paid a commission (which we set) per sale.
TikTok will handle delivery. They will pick it up from your warehouse/address and deliver it.
TikTok reached out to my team. They want us to get as many Amazon sellers as possible on TikTok Shop and they will help with influencers, account issues, etc

Questions

Do we need a TikTok profile or business account?

No at all... if you already have a TikTok profile and Business account we can use that (once you grant us access). HOWEVER... we prefer to use our Ad account and profiles as that is generally faster.

What happens once the ads are finished?

The team will send you a report detailing all the TikTok and Amazon metrics.

What's the difference between a CREATOR and INFLUENCER?

Any person that posts their videos to their following.... is an influencer. Creators purely create content for the brand, but do not or will not post to social media.